Branding
Whether you're a freelance photographer or a medical research company, establishing a unique brand is a necessary first step in building a strong foundation for any business to grow upon. Branding goes beyond a pretty logo – it's the breath that gives life to your business. Think of your brand as a personality, not quite like any other. Through branding your business, we'll discover the unique personality behind your business: the voice it speaks in, the notable traits that distinguish it from others with similar characteristics, and the visual elements that clearly define its essence.
Scroll down to see a collection of logo designs. Click on any image to enlarge or view as slideshow.
see the full WeatherCitizen branding project here
see the full Figure Fluency branding project here
this project was completed with Visible Logic
before: pixel-based
after: vector-based
logo clean-up:
turned fuzzy pixel-based image into scalable vector image
turned fuzzy pixel-based image into scalable vector image
more about Goodwill's Neighbor-Made initiative here
