Though much of today's communication occurs in the digital sphere, the power of printed marketing materials still holds strong. In analyzing print versus digital advertising, studies have found that consumers spend more time interacting with printed material, have better brand and message recall, comprehend detailed information with greater ease, and have more activity in the areas of the brain that are correlated with value and desire. That said, the most powerful brand story will be told with an integrated marketing approach, using print and digital advertising in conjunction. If you have a detailed message to share, we can determine if a brochure, newspaper ad, mailer, booklet, or flyer would be a powerful choice.
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Mount Washington Observatory
Maine DOT's ChallengeME