art direction, brand identity, website design, mobile app UI design, line icons
The engineers behind WeatherCitizen were seeking a clean and contemporary brand identity to bring their cutting-edge crowd-sourced mobile weather app to market. We began with a logo design and icon that encompassed the app's main features of weather observation and connectivity. A clean line-based icon library supplied elements that could be used throughout the app, website, and presentations to further unite the brand identity. Though the app's framework was in place, some restructuring and redesign of the user interface gave it the boost it needed to increase functionality and user appeal.
Scroll down to see the full branding and app development project. Click on any image to enlarge or view as a slideshow,